• Demian Borba
  • Product Manager Adobe
  • Twitter
Demian is a Product Manager on the UX Design team at Adobe San Francisco, with more than 16 years of experience with technology, interactive media, design, business, community engagement and training. Before Adobe, he worked as a Developer Advocate, first for BlackBerry and then Braintree/PayPal, traveling the world to engage with developers and startups. He also ran Action Creations, an interactive agency based in San Diego, designing and developing apps for clients including Oakley, 20th Century Fox, World Surf League, Nike and many more. Demian is committed to the growth of new innovators, has taught design and programming at UCSD, as well as his own training programs focused on design thinking and mobile development, reaching hundreds of developers, designers and entrepreneurs. Learning, empathy, innovation and technology drive his work and his personal life.


  • UX super powers
  • Time: 1:30pm - 2:15pm | Room: YBCA Forum
What is UX? Is it important? Is it really a thing? If it is, how can you become better at it? In this talk, Demian will take you on a journey from key principles of User Experience Design for Mobile and Web, covering which hats to wear and why empathy plus learning is key for crafting amazing interfaces that will lead to conversion and success.

Adobe is rethinking what makes great UX great, re-imagining workflows and tooling for millions of designers all over the world. UX is for people, it starts and ends with people in mind.