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  • Dave Arel
  • Director of Product/Head of Front-End, Belly
  • Twitter | Github

Dave Arel is a product engineer specializing in client-side web technologies such as JavaScript, HTML5, and CSS3. As the Director of Product and Head of Front-End at Belly, he is directly responsible for the development of their HTML5 iPad application which is used by thousands of businesses and millions of users. So when it's not working properly, blame him. |


  • HTML5 Mobile Apps Don't Have To Suck
  • Time: Wednesday @ 11:40am | Room E-133

Sometimes, you've got to rock the boat to keep it from sinking. Belly's decision to scrap their native iPad app and build an HTML5 app was a risky move but proved to be one of the best decisions the startup has made. While mobile web is considered a harsh environment with low processing power, a few key techniques can be used to get the best performance out of your application. Belly's unique deployment platform, built on Phonegap's mobile framework, enables instantaneous software updates to any or all devices; making A/B testing a breeze. In this talk, Dave Arel will discuss how to build fast, proficient, native-like HTML5 mobile applications, and the enormous benefit it surely brings.



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